Vice asked me to produce a dress of odd and imaginative art direction to launch the story of Oddka’s Milkshake vodka. I dreamt up the solution by telling the story of“Oddka Production” through layers of a live animated storyboard. Each layer showcased a different stage of the “Oddka Production” process from strawberry eating cows, to a milking carousel, though to flavour infusing windmills. To bring the dress into a 2m tall, 250 moving part reality I teamed up with production designers Herbert Luciole.

Agency - VICE

Client - Oddka

Mechanical Mastermind - Herbert Luciole.

Vice asked me to produce a dress of odd and imaginative art direction to launch the story of Oddka’s Milkshake vodka. I dreamt up the solution by telling the story of“Oddka Production” through layers of a live animated storyboard. Each layer showcased a different stage of the “Oddka Production” process from strawberry eating cows, to a milking carousel, though to flavour infusing windmills. To bring the dress into a 2m tall, 250 moving part reality I teamed up with production designers Herbert Luciole.

Agency - VICE

Client - Oddka

Mechanical Mastermind - Herbert Luciole

Vice asked me to produce a dress of odd and imaginative art direction to launch the story of Oddka’s Milkshake vodka. I dreamt up the solution by telling the story of“Oddka Production” through layers of a live animated storyboard. Each layer showcased a different stage of the “Oddka Production” process from strawberry eating cows, to a milking carousel, though to flavour infusing windmills. To bring the dress into a 2m tall, 250 moving part reality I teamed up with production designers Herbert Luciole.

Agency - VICE

Client - Oddka

Mechanical Mastermind - Herbert Luciole

Vice asked me to produce a dress of odd and imaginative art direction to launch the story of Oddka’s Milkshake vodka. I dreamt up the solution by telling the story of“Oddka Production” through layers of a live animated storyboard. Each layer showcased a different stage of the “Oddka Production” process from strawberry eating cows, to a milking carousel, though to flavour infusing windmills. To bring the dress into a 2m tall, 250 moving part reality I teamed up with production designers Herbert Luciole.

Agency - VICE

Client - Oddka

Mechanical Mastermind - Herbert Luciole