Collaborating with pop-up book engine David Hawcock we created a an ambitious paper craft construction for Kellogg’s first master brand campaign for the UK, showing ‘seed to spoon’ story in reverse. Director Yves Geleyn wanted to create a book with intricate moving parts and characters to create rich worlds springing from the pages from start to finish.

Director - Yves Geleyn
Art Director - Papersmith
Production Company - Hornet Inc
Agency - Leo Burnett

Collaborating with pop-up book engine David Hawcock we created a an ambitious paper craft construction for Kellogg’s first master brand campaign for the UK, showing ‘seed to spoon’ story in reverse. Director Yves Geleyn wanted to create a book with intricate moving parts and characters to create rich worlds springing from the pages from start to finish.

Director - Yves Geleyn
Art Director - Papersmith
Production Company - Hornet Inc
Agency - Leo Burnett