As part of the launch to 3M’s “Science Applied to Life” Campaign I was asked to build a paper globe for their experiential tent at SXSW interactive. The tent was to showcase all the amazing and interesting products 3M create and I was to build a globe to interact with their Novac Fluid. Novac fluid looks like water but doesn’t damage anything, with benefits including cooling properties, non conductive properties and extinguishing properties you can place paper in it without it getting wet or damaged unlike with water. So after an exciting set up day of lowering the artwork into a tank and pouring in the liquid around it we showed how this was true. I made a smaller satellite to put next to the model so people visiting the tent could see it wasn’t a trick and the paper wasn’t coated - it was all down to the science of the Novac Fluid.  

Agency - BBDO,  New York
Client - 3M

As part of the launch to 3M’s “Science Applied to Life” Campaign I was asked to build a paper globe for their experiential tent at SXSW interactive. The tent was to showcase all the amazing and interesting products 3M create and I was to build a globe to interact with their Novac Fluid. Novac fluid looks like water but doesn’t damage anything, with benefits including cooling properties, non conductive properties and extinguishing properties you can place paper in it without it getting wet or damaged unlike with water. So after an exciting set up day of lowering the artwork into a tank and pouring in the liquid around it we showed how this was true. I made a smaller satellite to put next to the model so people visiting the tent could see it wasn’t a trick and the paper wasn’t coated - it was all down to the science of the Novac Fluid.  

Agency - BBDO,  New York
Client - 3M

As part of the launch to 3M’s “Science Applied to Life” Campaign I was asked to build a paper globe for their experiential tent at SXSW interactive. The tent was to showcase all the amazing and interesting products 3M create and I was to build a globe to interact with their Novac Fluid. Novac fluid looks like water but doesn’t damage anything, with benefits including cooling properties, non conductive properties and extinguishing properties you can place paper in it without it getting wet or damaged unlike with water. So after an exciting set up day of lowering the artwork into a tank and pouring in the liquid around it we showed how this was true. I made a smaller satellite to put next to the model so people visiting the tent could see it wasn’t a trick and the paper wasn’t coated - it was all down to the science of the Novac Fluid.  

Agency - BBDO,  New York
Client - 3M